Terry Olson

Terry has been involved in the beverage industry in one form or another since 1996.
He began his career on the South Side of Chicago as a helper on beer delivery trucks and
worked his way up to the front office, eventually serving as Director of Marketing at the
wholesaler.

In 2004, Terry transitioned to the equipment side of the business, joining a startup
specializing in fast-pour technology for the draft beer industry. As Installation Coordinator, he oversaw a two-year rollout across 25 major arenas and stadiums nationwide— enhancing the draft beer experience for both concertgoers and sports fans.

Terry’s passion for the industry led him to become a sales and installations expert for
complete draft beer systems during the height of the craft beer boom, collaborating with
many of the West Coast’s leading craft breweries. Later, he continued his work on the East Coast, supporting national sports bar chains and craft breweries.

In 2015, his career then expanded into coffee, where he helped launch a company that
revolutionized the nitro cold brew industry. If you’ve enjoyed a nitro cold brew on tap,
chances are it was served from equipment Terry helped develop and bring to market.

Outside of work, Terry enjoys spending time with his family and dogs, taking mini-
vacations, golfing, watching baseball, and just about anything sports-related.